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Publish date:03-16-2015 21:56:58
The Baker Street Solution
 

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A Treasure Trove In Your Business
(No Matter How Small You Are)

Whether you have employees or it is just you serving the world, your business has mountains of data just waiting to be mined for information that can expand your business and grow your revenues:

  • What you know about your customers but aren't using is killing you!
  • Do you see your customers once, then never again? You can solve the mystery of the disappearing customer!

The problem isn't that you don't have enough data there is more than enough right in front of you! You just haven't been shown how to take advantage of it!

It is a mystery!

Your business creates tons of data every day: customer lists, prospect lists, sales data, your choices of marketing vehicles. even the results of your last few sales calls or customer engagements. A veritable ocean of data! The question is: What can you do with all of that data? What could you learn from it if you could decipher it's mysteries?

The Effective Detectiveв„c Can Help

I have a clearer, more expanded view of the issues and possible solutions to the data maintenance of my hypnotherapy business.
Without knowing my business, you understood the flow necessary to achieve the goals of my business plan
- Sanna Carapoletti

Matt Tomsho
The Effective Detective
"Showing you how to stay top-of-mind without being a pain in the butt"

http://TheBakerStreetSolution.com

Archived Episodes
Publish Date: 03-16-2015 21:56:58
File Size: 27.5 MB    Play Media Click the Speaker to listen to or view this podcast   Play Media with your browser's player.   
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We have all heard about sales funnels. The are the series of steps you take to guide a prospect from first interest all the way to a sale.

But what if that isn't the only way to do it> What if your sales process is a little complicated. Most of all, what about all of the people that don't buy?

This video will give you an alternative that will help you close more business and lose fewer prospects. 

 

Publish Date: 03-16-2015 21:45:03
File Size: 27.5 MB    Play Media Click the Speaker to listen to or view this podcast   Play Media with your browser's player.   
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<a href="http://TheBakerStreetSolution.com">http://TheBakerStreetSolution.com</a>

 One of the big buzzwords these days is funnel. A sales funnel is an integral part of any sales strategy, on-line and off-line, but are you using it correctly? The emphasis is always on closing business but if you are finding you aren't closing much, it may not be you or your product, it may simply how you lead your prospect.

This vide0 talks about the alternative to goinjg straight for the sale at the end of your funnel.

 

Publish Date: 03-16-2015 21:35:10
File Size: 25.4 MB    Play Media Click the Speaker to listen to or view this podcast   Play Media with your browser's player.   
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Infusionsoft is one of the most powerful and flexible email marketing systems out there. Unfortunately it is also one of the most expensive and difficult to use. Do you need all of that power and expense? This video discusses why I left Infusionsoft for a less expensive and less powerful system and why I'm not worried about it.

 

Publish Date: 09-10-2014 13:34:48
File Size: 29.3 MB    Play Media Click the Speaker to listen to or view this podcast   Play Media with your browser's player.   
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http://TheBakerStreetSolution.com

Most of us hate looking at analytics. I of course being the Effective Detective, LOVE looking at analytics. But even I know that it is way too easy to get hung up about one or two numbers. Numbers are important to your business, but sometimes you need to step away and take a different perspective - look at numbers from a different angle. I'll tell you about my own experience with this problem in the video. 

 

Publish Date: 09-04-2014 02:12:12
File Size: 28.5 MB    Play Media Click the Speaker to listen to or view this podcast   Play Media with your browser's player.   
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http://TheBakerStreetSolution.com

 Often we are rushed, or under deadline pressure but we still want to get our content out and the temptation is to "wing-it". Resist the temptation. Like a drunk at karaoke you might think you sound great, but your audience is covering their ears.

 

 

Publish Date: 08-28-2014 20:09:00
File Size: 29.2 MB    Play Media Click the Speaker to listen to or view this podcast   Play Media with your browser's player.   
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http://TheBakerStreetSolution.com

We all want to provide our customers and prospects with as much information as possible to help them make a buying decision. Unfortunately, this may end up being counter-productive when following up with our list. Check out the video to find out why, and what you should do.

 

Publish Date: 08-16-2014 03:25:53
File Size: 29.7 MB    Play Media Click the Speaker to listen to or view this podcast   Play Media with your browser's player.   
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http://TheBakerStreetSolution.com

None of us want people to unsubscribe from our list. In fact, the natural inclination is to make it as difficult as possible to unsubscribe (within the bounds of the CAN-SPAM law.)

But, what if the natural inclination was wrong? What if the exact opposite was the way to go? What exactly do I mean by the exact opposite in this case? Well, you are going to have to watch the video to find out! 

 

 

Publish Date: 08-09-2014 02:01:26
File Size: 39.9 MB    Play Media Click the Speaker to listen to or view this podcast   Play Media with your browser's player.   
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Starting (and sometimes even adding to) your list can be a daunting task. Here is a simple way to jump start your list, and at the same time, turn those old business cards you have collected from networking and referrals into possible leads.

 

Publish Date: 06-22-2014 00:57:39
File Size: 23.7 MB    Play Media Click the Speaker to listen to or view this podcast   Play Media with your browser's player.   
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More Bad News from Facebook 
I admit to never having had a great affinity for Facebook and other types of Social Media - at least for marketing as I see a lot of people use it. A recent article from Ad Age just pushed me further away (but not from ads - I'll be discussing that more in the future.) However, I think my position is misunderstood. Check out this week's video and see what I mean.