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Publish date:06-29-2017 08:49:33
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Publish Date: 02-18-2016 21:31:54
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Join us for a 30 min interview with the Corner Office Freedom Coach, Mary Lee Gannon, ACC,CAE. Learn how mindful practices and a mindful mindset can lead to freedom and success!

 

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Publish Date: 11-05-2015 13:34:43
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National Association of Women Business Owners celebrated 40 years at their Women's Business Conference in San Antonio Texas with almost twenty former national presidents in attendance. | This Year's Theme: "Inspire the Change." is all about proactive, positive change: Embracing it, leading it, driving it and growing as a result.| Join NAWBO Newsmaker Director and New Historian for NAWBO Greater Pittsburgh, JoAnn R Forrester, in welcoming the new Greater Pittsburgh Chapter President, Kelli Robbins. Kelli will share her goals and experiences at National Conference, and also chat with Joanne Quinn Smith, a former past president of NAWBO Greater Pittsburgh. They will share their experiences and training at th NAWBO WBC. Kelli will also unveil her challenge with Columbus and other neigbor chapters in other cities concerning the 2016 NAWBO WBC in Columbus, Ohio.| Listen in to find out why you should save the date to attend the NAWBO WBC in 2016 and join NAWBO.

 

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Publish Date: 07-15-2015 13:30:30
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Join me on Wednesday, July 15th at 9:30 a.m. as I interview Author Ron Knight, Founder of 9 Minute Books & 9 Minute Reading Challenge Join us live at "Dawn Pomaybo Live" - a 30 minute live TalkShoe Internet Radio Show. Are you interested in being a guest on "Dawn Pomaybo Live" ? Contact us at 412-963-6311 or info@pomaybo.com

 

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Publish Date: 04-06-2015 20:00:04
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This weeks special guest is Mande White,MBA who will be sharing the 7 BIGGEST Mistakes Biz Owners Make. Learn what they are and how they keep you from building the profitable business you always dream of. Mande is the featured for the Nawbo Meeting this month. Host of the show is JOAnn R. Forrester, Empress of Biz" who has over 35 years of experience in owing multiple businesses. Tune in and make sure you are not going to keep

 

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Publish Date: 02-04-2015 14:30:18
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Throughout history there have always been leaders who had an intriguing gift with people Гc?? a gift that gave them a particular ability to motivate people, to engage them in a common cause, to infuse them with passion for the beliefs they held themselves, and to drive them to achieve greater results than even they themselves thought was possible. Would you like to dramatically improve the results you get from the people who work for you and develop an impact on others that sets you apart from all other leaders around you? Then join us as we explore how you can become a charismatic leader too!

 

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Publish Date: 12-16-2014 19:56:13
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Listen in to find out how you can use the Pittsburgh Business Times as a powerful resource to Find New Opportunities! Get the story. Make the connection. Close the deal. Increase your potential to earn more money!

 

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Publish Date: 11-14-2014 14:32:58
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RESCHEDULED TO 11/14/14 Join me as I interview Susan Miller of the WSBA and founder of the I Do! Wedding expos. Learn how you can promote your business thru participating in expos like this!

 

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Publish Date: 10-29-2014 13:46:35
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Listen in as Dawn discusses how security breaches can occur, how they affect your business and how you can protect yourself, your employees and your client & vendor information! Valuable information for any individual or business owner/supervisor/HR personnel.

 

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Publish Date: 10-27-2014 20:26:33
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Join us in an overview of the 7th Annual NAWBO Day presented by the Greater Pittsburgh Chapter. Our theme: Healthy, Wealthy and Wise in Business is for all you enterprising entrepreneurs who are determined to grow your business. Special guest are the co-chairs of the event, Joanne Quinn Smith and Sunita Pandit. Tune in and find out about this exciting and profitable day.

 

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Publish Date: 09-17-2014 13:30:17
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Does your resume represent or misrepresent you? Your resume is your most important professional marketing tool. Most recruiters "meet" you online, viewing your resume either through email or a web-based job board. As a first line of introduction, your resume is your Virtual Handshake Гc? and it is important that it makes a powerful first impression. Join us for a live interview with Vickie Rotante, Principal, Resumes - the Virtual Handshake.

 

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Publish Date: 09-15-2014 14:00:12
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Are you a certified minority, women or disadvantaged small business owner? Do you know what certification is? Do you know how it can benefit your business? Here is your chance to find out what certification is, who qualifies, what are the benefits and is it for you. Special guest Ruth Byrd Smith will be interviewed by JoAnn R. Forrester, aka Empress of Biz. tune in and listen to find out what business you are missing.

 

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Publish Date: 09-03-2014 13:30:42
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Interview with Julie Peterson, Owner of House of Colour Do you want to instantly improve your appearance? Are your tired of a wardrobe that is stuffed full of clothes but you keep saying "I have nothing to wear?" Are you dressing for the job you HAVE instead of dressing for the job you WANT?? Helping clients to enhance & discover their own personal style. The House of Colour Pittsburgh runs educational classes to teach clients how to understand their own personal style & color palettes. With this information their clients are able to make smarter & more educated decisions on wardrobe choices, saving them time, energy and money on costly mistakes and impulse purchases.

 

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Publish Date: 08-20-2014 17:01:22
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Join me on my maiden voyage of "Dawn Pomaybo Live," a 30 minute live TalkShoe show featuring the best and brightest professional men and women. I will share valuable solutions to workforce issues and enable the personal and professional development of my listeners by providing tips and tricks of the trade! This weeks guests: Joanne Quinn Smith, SBA Journalist of the Year, Author, Internet Radio and TV Network Producer, Speaker, Power LinkedIn Profiles, Podcaster and the force behind Positively Pittsburgh Live. And... JoAnn R. Forrester is co-host of the Empress of Biz Talkcast and co-founder, president and partner in S. I. Business Associates, Small Business Solutions, LLC and Celebrate & Share. JoAnn has been recognized for her advocacy and championing of small business by many organizations including the U. S. Small Business Administration and the state of Pennsylvania. She is a serial entrepreneur, writer, business growth specialist, teacher, columnist and award winning writer. Her experience includes over 75,000 hours of experience that have made her a prominent woman on the small business scene. JoAnn specializes in helping small businesses grow and prosper. She has secured over 40 million dollars in loans and investment for her clients. She is the co-developer of the PRICE IT PERFECT cost management system for small business.

 

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Publish Date: 08-11-2014 20:02:43
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Todays featured guest is Sharon Gregory, owner of the Sigma's Conference and Event Center on Babcock Blvd. in North Hills. Sharon is an amazing woman whose career has taken many turns from math teacher, bartender to corporate trainer to owner of two successful businesses. Sharon has a fascinating story to tell. Tune in and listen to her experiences and wisdom. Sharon Gregory is also a corporate sponsor of NAWBO Pittsburgh and has been most generous with the use of her center for NAWBO meetings. NAWBO DAY on November 21, 2014 will be held at her conference center.

 

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Publish Date: 06-18-2014 19:02:15
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The Urban Redevelopment Authority of Pittsburgh, a proud sponsor of NAWBO Pittsburgh , is an agency that has played a significant part in the redevelopment of Pittsburgh. They have many programs that are designed to help your business. Tune in and listen and see how the URA can be a major resource for you.

 

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Publish Date: 06-02-2014 20:08:22
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Money...we all need it. Today it is difficult to obtain traditional funding. One way to overcome the lack of money that has developed the past few years is crowd funding. Join us for a special discussion on crowd funding and is it for you.

 

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Publish Date: 04-21-2014 20:04:08
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NAWBO Newsmakers interviews Jayne Huston, Director of Seton Hill University E-Magnify Center and NAWBO Member and supporter will be talking about women business owners, strengths, challenges and opportunities. JoAnn Forrester, past president, treasurer's and former national board member is the host of the program. She will also be talking about the difficulty of obtaining financing for women business owners and possible solutions.

 

Publish Date: 04-15-2014 00:57:50
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  • Michael is a seasoned tax professional,
  • expert with Drake Accounting Software, the Number One Software Used by Tax Professionals
  • Current with Affordable Care Act Calculations. 
  • Experienced in Schedule C Preparation
  • Small Business Tax Preparation and Accounting
  • Specializes with High Net Worth Tax Brackets
John Pournaras Agency
651 Merchant St.
Ambridge, Pa.
724-266-4100
P. S. All the background noise represents a busy office, so CALL SOON!

 

Publish Date: 04-15-2014 00:54:59
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Your IRS Responsibilities and Rights Don't Go Away Just Because April 15th Does. Get John Pournaras Agency on Your Side All Year, Not Just During Tax Season.
Services Provided: 
  • Filing Taxes with a Legitimate Extension
  • Missed Filings
  • Monthly Bookkeeping and Cash Flow Statements
  • Bill Paying Services
  • Year long Audit Assistance
  • Notary
  • License and Registration
  • Serving Ambridge, Pennsylvania and the Greater Pittsburgh Area with Drake Accounting Software,  the Number One Software Used by Tax Professionals
  • Certified on the Affordable Care Act
  • CALL TO FIND OUT HOW TO SET YOURSELF UP TO GET A LARGER REFUND OR SAVE MONEY ON YOUR TAXES FOR NEXT YEAR.
John Pournaras Agency
651 Merchant St.
Ambridge, Pa.
724-266-4100
P. S. All the background noise represents a busy office, so CALL SOON!

 

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Publish Date: 04-07-2014 17:58:36
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Our special guest today, Ruth Byrd -Smith, director of Allegheny County M?W/DBE Department and long time NAWBO member and supporter will be sharing with us about M/W/DBE Certification and how that brings opportunity to you. Allegheny County spends a least 500 millions a year, they buy every thing from A to Z..learn about certification and HOW TO MAKE IT WORK FOR YOU!

 

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Publish Date: 02-03-2014 21:01:39
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Join us as we share local and national business news and resources that will help you in business. Special guest, Alice Williams , Director of WEEE, a business incubator,training and a role model for all ambitious women...Alice has an amazing story of how she has followed her dream of empowering women into owning their own business and find ways to help them. One of the amazing things she has done is taken office space in a former bakery and through incredible hard work and vision has turned this space into an incubator and training center. Tune in and listen to Alice William's story. When you have a vision, work for it and never let go...it will come true. Host of this segment, JoAnn R. Forrester, The Empress of Biz, Listen Learn, Prosper! JoAnn is the current Treasurer of NAWBO and a past President and has served on the national board and national nominating committee. Donna Baxter of Soul Pitt Media is the 2013-2014 Greater Pittsburgh president.

 

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Publish Date: 01-20-2014 21:01:42
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Special guest on the NAWBO Newsmaker program is Ternina Jett Hicks, Evangelist/Entrepreneur Diva/Emcee/Radio co-host and the 2014 Program chair for the Greater Pittsburgh chapter of the National Association of Women Business Owners. Terina is an amazing women who wears many hats and dedicates herself to the Christian life. Join us and find out she does it and what she plans are for NAWBO. Host, JoAnn R. Forrester "aka" Empress of Biz" talkcast host will also be discussing the latest updates and status on business women successes and what we need to grow our businesses.

 

Publish Date: 12-26-2013 15:31:00
 

Being in the public relations and content marketing business, I'm hyper sensitive to the potential damage a client's impolitic, public remarks can wreak on one's reputation and that of the company he or she represents.

Here in the United States, our government doesn't censor what we say. But embedded in our culture lurks a censorship force ready at a moment's notice to pounce and bite the hell our of anyone who dares utter words that offend against race, religion, or gender.

Our cultural censoring strikes like a cobra. It's immediate, fast, sure, viral, and filled with venom. Bodda boom, bodda bing. Anyone, especially high-profile personalities,  who verbally treads beyond politically correct norms gets the bite.

We don't send the offenders to a gulag or stalag. But when cultural censoring smacks, the remarks go viral, and the unsuspecting verbalizers go down, buried in heaps of bad mouthing. Offenders then go all humble and apologize or explain "what they really meant to say."

As you know, A&E has put Phil Robertson, star of its reality series, "Duck Dynasty," on hiatus because he made inflammatory remarks about homosexuality in a  GQ magazine interview. And PR exec, Justine Sacco, was fired from her job as a PR executive for InterActive Corp., because her racist-sounding tweet went viral. 

Here in the United States, our government doesn't censor what we say. But embedded in our culture lurks a censorship force ready at a moment's notice to pounce and bite anyone who utters words that offend against race, religion, or gender. 

This censoring nature of ours strikes like a cobra. It's immediate, fast, and sure. And smacks anyone who verbally treads beyond the unwritten bounds of politically correct. When it does, the remarks go viral, and the unsuspecting verbalizers go down, covered in heaps of bad mouthing that buries them. 

Those who suffer the cultural-censorship bite apologize publicly. This does little or nothing to staunch the negative reactions

Our cultural censorship should make all of wary of what we say in public--whether our remarks find life in social media or traditional media.

What do you think?

www.hankwalshak.com
hankwalshak@verizon.net



 

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Publish Date: 12-16-2013 21:15:19
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Dana Brown from Chatham University, Center for Politics is our special guest talking about an issue that women business owners need to know. Women, Business and Politics ...Do they Mix Yes they do...and why it is important. .. Also updates on biz information WBO's need to know.

 

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Publish Date: 11-18-2013 21:01:31
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NAWBO Newsmakers has lots of good news to share with you. First is NAWBO Member, Regina Broudy, CEO of Clayton Kendall an award winning company that has grown rapidly during difficult economic times. Regina recently was recognized by the Stevie Awards in two categories In New York. She will be on sharing her success story. And what a success story she is. Our second guest is Christine Hughes, of the Small Business Development Center of Duquense University. We will be discussing the upcoming 8th Annual PA Business Technology conference on November 21, 2013 at Duquense University. This is a good chance to hear what is coming up and get a great discount to the conference. Join us on NAWBO Newsmakers and hear the great news about women in busienss.

 

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Publish Date: 11-04-2013 23:00:13
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Episode: - NAWBO Pittsburgh' News,Updates & Biz Tips to build your business. Welcome to the Kickoff Fall series of The Greater Pittsburgh Chapter of the National Association of Women Business Owners. We are here to deliver the good news about women business owners, opportunities and business tips to help you thrive in business. Special guest, Donna Baxter, media personality and publisher of Soul Pitt Media is our guest this week. She will be sharing her story of business success and her plans as president of the Pittsburgh chapter for the upcoming year. Host for this broadcast. JoAnn R. Forrester "aka" Empress of biz" and long time NAWBO member will also be sharing her experiences as a 30 plus year business owner. Join in and listen to the experiences of these two dynamic women who are dedicated to helping you grow and build a successful business. Call ID: 125929

 

Publish Date: 07-18-2013 18:55:00
 
The tussle beween George Zimmerman and Trayvon Martin formed the tragic event and its truth. Based on all the evidence, the prosecutor and the defense attorney each created and told a different story about the evidence  to prompt
jury members to accept their individual interpretations. The verdict hinged on the stories the attorneys narrated.

Few, if any of us, tell stories under the adversarial conditions of a trial. But we do tell stories in presentations about our businesses, products, and services. And the best stories contain key elements that trial attorneys and we can't compromise on. For example:

1. Stories need to be plausible, and as truthful, as we can make them.
Audiences have good noses for people who tamper with truthfulness. They can smell them like bloodhounds. And if your stuff is on the Internet somewhere, your truthfulness or lack thereof, is out there for all to see. And it's out there forever.

2. Stories should ring emotional chimes among our audiences. They need to feel something when they hear the stories we tell. When they do, they'll more likely connect with us and what we offer them.

3. Make sure your stories are easy to understand.  This makes them easy to remember, to repeat, to share, to Tweet, etc. These qualities give our stories life long after we've finished telling or writing them.

4. Appeal to the multiple senses of your listeners. Some listeners are more visually oriented to information; others are more aurally attuned; still others connect more kinetically with incoming info. Paint verbal pictures that accommodate all three kinds of listeners.

5. Include a call to action. The point of good stories is to change listener's minds about something and ultimately to change their behaviors. That's why it makes sense to give them something new to behave about. A call to action does that.

Because we, like attorneys, create stories with words, it's worth remembering that words are abstractions--one step removed from realities--not the actual realities themselves. Hence, the need to relate our stories as close to realities as we can with plenty of sensory qualifications.

 www.hankwalshak.com

 

Publish Date: 05-24-2013 18:12:00
 
As I meet with business people, I'm amazed when they tell me their clients or customers don't use social media.  Or only use social media sparingly. "Therefore," these business people say, "I don't have to use social media either.

Well, the fact is, everybody these days uses social media. If you're not integrating your traditional marketing with social media, your marketing is, in fact, broken. 

What's more, using social media goes hand in hand with innovation.if you're using social media, you're considered innovative. If you don't, you're not. 

The better news is that social media enables you to reach prospects with useful information for them in more ways than ever before. And to guide them to the hub of your marketing mix--your website.

What's better than that?


www.hankwalshak.com.










 

Publish Date: 04-27-2013 16:10:00
 

Friday, April 30, 2013

How Women Make Friends with Each Other and How Men Befriend Each Other

Recently, I had the pleasure of being present as two women executives, who knew each other slightly, met for a second time. I stepped back to allow them linguistic space to get to know each other better. As luck would have it, the two women hit it off, and had a strong give and take with each other.

One part of their conversation impressed me in particular. Their talk soon turned to light, but bothersome, health-related annoyances. One spoke of the problem she was having with a
sinus condition for the last few days. The other reciprocated by relating the trouble she was having with a sore throat that seemed to be going away.

Afterwards, I reflected on my observation with one of the women about their health related discussion. "I talked about that because I wanted to share and to make friends," she said.

I thought this an interesting facet of the subculture of women -- sharing a vulnerability and concern with someone she had just met for the second time.

What a difference from the way us guys talk. We could be friends with one another for a century, but each time we talk, it's just the facts. We banter about what we're doing, have done, or going to do.

But talking about health-related stuff? Not on your life. Far be it for us to venture into that strange land of vulnerability.

I could be experiencing the worst day of my life. But on meeting another guy, even someone I knew, the last thing I'd talk about would be any kind of vulnerability. To the question of how I were doing, my reply would go something like, "Doing fine. Having a great day. Busy as hell, but happy. How's your day going?"

Given my subcultural upbringing, it would likely never occur to me to reveal a vulnerability.

 

Publish Date: 04-26-2013 15:58:00
 

Make Content Marketing Conversational

 Marketing content, or information, used to be a pushy, one-way street. We called this process outbound marketing. We delivered content to journalists at traditional media. They, in turn, moved the gist of your content to their, and your, audiences. Your content sold you.

This was, and is, what outbound marketing is all about. The information moves in one direction outbound from you to your audiences. Social media changed all that. Now, we talk about inbound marketing. You need your content to attract your audience(s) back to you, to your website and blog.

To get this done means having a new mindset and taking a radically different approach to writingto prompt an ongoing give and take between you and your audiences. Here's how:

Make your copy conversational. If nothing else, writing for content marketing and social media is best done with an informational, conversational style that invites other people to contribute their thinking. Content marketing is about conversation, first, last, and always.

Write for the ear. Doing so makes especially good sense when you're writing for social media. Your copy should read well, of course, but above all, it should sound conversational. After all, that's how you get a conversation going, isn't it?
Be timely and relevant. When it comes to social media, people want to involve themselves in what matters to them now. They come first. So you'd better know what they consider to be timely and relevant. Observe and listen to what they talk about in real time and on social media.

Hijack the News.  Keep up with what's going on in the world. Find ways to tie your business and what you do to what's going on. Because your audiences will be tuned into large events and issues, relating your stuff to these events and issues will help them pay attention to what you communicate about.

Headlines matter big time. The people who make up your audiences are on the go. They don't want to take time figuring out if your copy is something they should spend time with. They have to know right away. Strong, grabber headlines help them to get into your narrative without having to think about it.

Use visuals whenever possible. Visuals”photos and graphics”draw people right into your content. Isn't that what you want?

Newsiness is the new norm. Look at it this way: On the Internet among social media, everybody is a reporter. If your content is newsworthy to them, they'll spread the word by tweeting colleagues and other people they know, and will write about it on Facebook and other sites.

Step away from the formulaic. Doing so ranks as important as newsiness. Your copy should be fresh, new, different, and express your personal and professional take on things, not someone else's. Find the style that sets you apart.

Master the art of the short. If the Internet and social media are about anything, they are about writing short, pithy content that involves readers in the blink of an eye,, gets to the point with useful information, keeps them coming back for more, motivates them, to offer their inputs.

 

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Publish Date: 04-08-2013 20:31:51
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Elections are coming and it is important for Pittsburgh Business women to know the candidates. Today we are pleased to interview Attorney ROSEMARY CRAWFORD CANDIDATE FOR JUDGE ALLEGHENY COUNTY COURT OF COMMON PLEAS. Additional guest will be NAWBO member, Ola Jackson sharing why she makes sure she participates in political process. ROSEMARY CRAWFORD IS APPROVED ON PRIMARY BALLOT AS A CANDIDATE FOR JUDGE ALLEGHENY COUNTY COURT OF COMMON PLEAS "I believe in a fair and impartial system where race, age, disability, gender, and the money in one's bank account play no role in our access to justice and freedom." says Rosemary Crawford Rosemary Crawford has been approved as a candidate on the May 21, 2013 primary ballot for Allegheny County Common Pleas Court Judge. Crawford has practiced law for 23 years. She received her juris doctorate from Georgetown University Law Center and her Bachelor of Arts from Rhodes College. She worked for a number of high-profile Pittsburgh firms following graduation, gaining extensive experience in civil litigation, family law, employment law and bankruptcy. Crawford is currently an attorney with her firm, Crawford McDonald LLC, and serves as a Chapter 7 Bankruptcy Trustee for the Western District of Pennsylvania. There, she presides over case administration, litigation and complex bankruptcy meetings. She is also a certified Better Business Bureau and FINRA Arbitrator, and a certified Mediator with the CVVC. As a Trial Attorney with the Vaccine Litigation Section of the U.S. Department of Justice, Crawford successfully litigated a number of cases. In 2000, she was appointed to the Federal Rules Advisory Committee, the body that is instrumental in forming the rules governing our region. Rosemary Crawford has served on the Boards of the Allegheny County Bar Association, the Pennsylvania Bar Association, the Women's Bar Association, and the Homer S. Brown Association. She is a Past Director of the YWCA of Greater Pittsburgh Legal Resource for Women. She was the first African-American Chair of the Allegheny County Bar Association Young Lawyers Section and the first African-American woman Trustee in the Western District of Pennsylvania. Rosemary Crawford has served in multiple roles as an educator at the University of Pittsburgh Law School and the Community College of Allegheny County. A longstanding advocate for the needs of the indigent, she provides advice and representation on a pro bono basis. She has served on the Boards of the non-profit Neighborhood Legal Services Association and Pennsylvania Legal Services for over a decade. This is Rosemary Crawford's first bid for elected office. She was named one of the New Pittsburgh Courier's "50 Women of Excellence" and Pittsburgh Magazine's "40 Under 40". She was recognized by the Women and Girls Foundation in 2009 for her legal excellence and received the OWN: Onyx Woman Network's Legacy in Black Award in 2011.

 

Publish Date: 03-15-2013 10:08:00
 




Last month, I went to my dermatologist  to discuss the results of a routine body scan. I'll call him Dr. Flesh to keep his true name anonymous.

For no particular reason, I was feeling up, the kind of up when all's right with the world. After checking in, I took a seat and leafed through a copy of Newsweek and Time.

But not for long. The admin assistant called, Mr. Walshak, handed me the file with the doctors notes about my  past visits and motioned for me to accompany her to one of six waiting rooms.   The doctor will be with you shortly, she said as she closed the doctor on her way out.

Curiosity bettered me as I sat in wait. I  opened the file and leafed nonchalantly through this and that. And
then BANG! I saw the word you never want to see or hear at a dermatologist's office.
MALIGNANT! , screamed out at me. Malignant!

I looked away and the  back. Away and back again. After a moment or so, my body calmed down, thanks to my diaphragm breathing, and logic kicked in. The doctor had never used this word with me. Surely, I thought, a mstake.

When Dr. Flesh entered, we exchanged amenities, and Icalled his attention to the word. He scanned through his notes and confirmed my logic.He grimaced. This is a coding error, he said, and left to get the word excised from his notes. On his return, he assured me the error was corrected. Malignant was gone from his notes.

The moral: Remember that the context words are used in can heighten the emotional intensity on readers and listeners.The other moral: Make a habit of checking your doctor's notes.

As I was leaving, good Doctor Flesh offered a cheery bit of trenchant humor. This is your lucky day, he said. At least, you don't have skin cancer.

 

[Clean]
Publish Date: 03-11-2013 20:35:17
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Joanne Quinn Smith and Mary Pam Kilgore discuss what is happening at the 6th Annual NAWBO Day

 

[Clean]
Publish Date: 02-25-2013 21:32:06
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Publish Date: 02-18-2013 19:20:00
 

Traditional approaches to marketing aren't working as well as they once did.  That's because traditional marketing always focused on what's called marketing speak to prompt behavior changes or actions by customers and clients.
You know: Buy this. Go here. Call us. This is what author Seth Godin calls interruption marketing.
People today are fed up with advertising and marketing speak and filter out marketing messages.

Delivering content  used to be a pushy, one-way street. Not any more. Now it's about having conversations, not selling.

Now a well-told story stands out as one of the best ways to get your messages across.
Brand journalism involves telling stories journalism-style about a company, that make readers want to know more, stories that have conversations with customers or clients, giving them original, helpful content they can relate to.